A set of criteria to assess motivation and/or persuasion of elearning applications

Motivational factors have long been a topic of study in elearning applications and there is a strong overlap between these factors and the persuasive factors. This study intends to investigate this overlap. Which criteria are common to both, and which criteria are specific to each? The objective is ultimately to design an interactive persuasion criteria grid that is specific to elearning along the lines of an existing grid, while taking into account the body of research on motivational factors in elearning. To investigate these questions, we compare the persuasion grid of Némery, Brangier, and Kopp (2011) with a number of the motivational criteria of de Vicente and Pain (2002), and apply both approaches to evaluate the quality of an elearning application to induce motivation to learn.